The maturity and saturation degree reached about the mobile telecommunications  market in some countries, with penetration rates over 100%,  is demanding new formulas from Manufacturers and Operators,  with the objective to satisfy population, saturated from SMS  and  indistinct  commercial actions.

The segmentation of the supply as much in services as in mobile phones, turns out key to reach certain “niches” of demand still to explore, eager to custom-made accede to original solutions of its tastes and necessities.

In this context, the incorporation of an exclusive  component  feature in the mobile phones  - by means of closing agreements with prestige and famous designers-  who offer their companies in Co-branding to the manufacturers and, sometimes, to the Operators, is being a strategy of differentiation of demonstrated success that, as powder drip, has been extended in many markets until even reaching from mature markets like the European to some more emergent others like the Brazilian.

In addition to the Brain Trust Flash Report,  we offer a Brain Trust CS  Business Journal (by Subscription), containing the last new features in the matter of marketing above the line (ATL) and below the line (BTL) in telecommunications’ main markets as South Korea, UK, Spain, Italy, Brazil and Japan. Membership provides readers with a free print subscription.