André Charak joined the Brazilian branch of
Brain Trust CS in February 2008 in order to integrate
a competitive intelligence project, focused on the mobile
phone market.
Until then, André Charak was
responsible for the editorial area of Publishing Solutions,
a CRM company, developing corporate products and customer
relationship management projects. His professional history
includes multinational companies as an executive or
as a consultant, such as RMB (Unilever), Kraft Foods,
Arcor do Brasil, Kingston Technology and Aceitera General
Deheza, among others, developing and coordinating strategic
issues.
André Charak is the author
of 'Integrated strategic planning' and the books Tanatos
(1995) and The last Messager (2008). He also
participated in the IV International Media Encounter
in Sao Paulo and in other marketing conferences.
In addition to a degree in Business Administration
by the Getulio Vargas University of Sao Paulo, André
Charak counts on graduate in Marketing by ESPM
University.
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