STUDIES AND QUANTITATIVE MODELLING
AYUDAMOS A LAS EMPRESAS A CONVERTIR INFORMACIÓN EN CONOCIMIENTO Y ACCIÓN, SACANDO EL MÁXIMO PARTIDO DE LA INFORMACIÓN DISPONIBLE PARA ALCANZAR LOS OBJETIVOS DE NEGOCIO.

OUR TARGET

Helping companies to optimise their competitive positioningmaximising the value of their customer base by understanding key market and consumer key aspects of the market and consumers and being able to anticipate the future needs of their actual and potential customers.

 

HOW
WE DO IT

 

  • MASTER PLAN FOR LEAKAGE REDUCTION - CHURN.

  • MARKET AND PORTFOLIO SEGMENTATION.

  • SEGMENTATION OF VALUE PROPOSITIONS.

  • MODELS FOR OPTIMISING COMMERCIAL ACTIONS.

  • PREDICTIVE MODELS OF MARKET DEVELOPMENTS.

BENEFITS FOR OUR CUSTOMERS

By relying on a specialised consulting firm with extensive international experience, our clients benefit from our analyses, segmenting portfolios into value groups into value groups to be targeted with the right products and services, through the right channel, at the right time, with the right commercial messages. In this way they achieve loyalty loyalty, increasing the life cycle and obtaining greater profitability from each and every one of them.
Thanks to our ability to combine market research techniques techniques with powerful statistical analysiswe can help our clients tomodel and predict the behaviour of their offerings in the market, both for new launches and for mature products with a certain market trajectory.
These advanced analyses, together with the business vision that gives us our DNA as a consulting firm, help our clients to make decisions regarding their product portfolio, the structure of their distribution channels and their competitive strategy. competitive strategy consequently improving their sales margins and the overall profitability of the business, thus contributing to create a sustainable income statement.
CUSTOMER CENTRIC MARKETING: THE CUSTOMER WANTS TO BE PART OF THE MARKETING PROCESS

ASSOCIATED METHODOLOGIES

KANO MODELS

Herramienta que ayuda a identificar los drivers que son «Value Creators», así como los «Pain Points». Clasifica los atributos de una experiencia según estos sean percibidos por el cliente y el efecto que provocan en ellos.

DESIGN CUSTOMER ARCHETYPES

No todos los clientes son iguales y por lo tanto no se les puede vincular utilizando las mismas experiencias. El análisis de la cartera de clientes en base a la segmentación comportamental con herramientas estadísticas permite realizar “retratos robot” de las diferentes tipologías de «buyer-persona» con respaldo numérico y dimensionamiento de cada uno de los «cluster» identificados.

CUSTOMER LEAKAGE ANALYSIS

Churn analysis or number of customers and subscribers who have unsubscribed or stopped belonging or following a company.

MARKET MODELLING

Growth, quotas, ...

SEGMENTATION AND ARCHETYPING MODELS

It facilitates continuous monitoring with a 360º vision of a company's competitive environment.

SCORING MODELS

Facilitates continuous monitoring with a 360º vision of a company's competitive environment.

CAN WE HELP YOU GROW?