- A good medical team and quality service are the main demands of private health insurance users in Spain.
- The attributes most associated with leading companies such as Sanitas, Mapfre, SegurCaixa Adeslas, Asisa, and DKV are "Well-known company" and "For the whole family."
BRAINTRUST, through its Health Insurance Competition Observatory, has analyzed users' opinions on what the ideal insurance company should be like. Thus, following a quantitative study conducted among private insurance policyholders and uninsured individuals throughout Spain, BRAINTRUST reveals that practically half of the ideal insurance company brand would be made up of five attributes:
1. Good medical staff.
2. Quality of service
3. Good value for money
4. With guarantees.
5. Cutting-edge technology.
These five attributes would account for 46.8% of the ingredients that should be included in the recipe for an ideal company. Other attributes that are also significant for users and that insurers aspiring to be recognized as "the Ideal Company" should take care of are: seriousness and formality; good treatment; quality of staff; efficiency; and being recognized for "good facilities."
In this context, the analysis also reveals that for the group of top companies in the sector, comprising Sanitas, Mapfre, SegurCaixa Adeslas, Asisa, and DKV, the attributes most frequently mentioned by users are "Well-known company" and "For the whole family," which, curiously, do not correspond to those most valued by users for an Ideal Insurer. However, of the 10 most relevant attributes, "Good medical team," a quality that, as we have seen, is very important for a company to be rated as an Ideal Insurer, is the only one associated with these five companies.
Photo byMartin BrosyonUnsplash
