ASSOCIATE DIRECTORJOSE IGNACIO SANCHEZ BUTRAGUEÑO
José Ignacio brings a deep knowledge of the tourism and leisure sector, where he has developed his professional career since 2000, playing management roles in different companies internationally, as well as strategic advisory functions in "big four" consulting firms. He is an expert in commercial strategy, pricing, marketing and business development and his mission is to bring that experience, know-how and global vision to our clients, with a special focus on revenue generation, maximizing profitability, digitalization, sustainability and improving the customer experience.
Prior to joining Braintrust in 2021, he has worked as Senior Advisor at Deloitte for the Travel sector, Vice President Revenue Strategy at NH Hotel Hotel Group, Global Director Revenue Management & Distribution at Parques Reunidos and Director Revenue Management - EMEA at Meliá Hotels International. He has also been a member of the International Advisory Board of Leading Hotels of the World and the technology company Duetto and is Co-founder and Managing Partner of Playback, a leading technology for the ticketing sector. In addition, José Ignacio is an Associate Professor at IE Business School, and collaborates in different tourism Masters with the URJC, Politécnica de Madrid, IFFE Business School and Ostelea. He holds a Diploma in Documentation from the Complutense University, a Diploma in Tourism Business from the UNED and a Postgraduate Degree in International Hotel Management from Les Roches and in Digital Marketing from ESIC.