Probably one of the terms about which there are more literary quotations is that of "crisis", but few like this one by the Spanish philosopher Eugenio Trias can explain so clearly the moment we are going through: "In this life we must die several times in order to be reborn. And crises, although frightening, serve to cancel one epoch and inaugurate another".
More and more voices are saying that, apart from the health impact, the main component of the COVID-19 crisis is that it accelerates and accentuates the changes that society was already experiencing. Historian Yuval Noah Harari, in a recent interview on Channel 4, explained how, for example, his university has gone from 20 years of debating whether to make some courses online, to moving all its training to the digital realm in just one week. These are good times for those who, despite the difficulties, invest in digital and communication, and bad times for those who, in panic, cut back on "expenses" that are actually investments.
This is what this month's infographic is all about: how to use your imagination at this complicated time, not only to overcome the crisis but also to come out of it on top. These are not ethereal examples, each one comes from real cases that have been experienced in the first country to experience the scourge of the pandemic, China, as can be read in the prestigious Harvard Business Review. Whoever reinvents the wheel today will have more market tomorrow. Perhaps it is time to be prudent, but it is also time to decide with imagination.
