Have you tried cross-selling internally but haven't had the success you expected? Have you ever wanted to know in advance how likely your customers are to accept a proposal for another product or service in addition to the one they already have with you?
At Braintrust, we have developed a revolutionary solution after three years of research and model training with millions of real cases from multiple industries and geographies. This new algorithm is called MIX, and it predicts how likely customers are to accept a proposal for another product B or C, in addition to the product they already have with you. The propensity analysis obtained with MIX provides valuable insight and anticipates cross-selling opportunities in the customer portfolio.
MIX has a lift of 4. Lift is a measure of how much cross-selling capability improves compared to the traditional approach. Having a lift of X means that cross-selling capability is multiplied by that number, and since it is 4, this significantly increases additional revenue opportunities.
On the other hand, MIX uses cutting-edge machine learning techniques and training with millions of real cases to ensure high accuracy in predictions. This provides reliable and accurate results for making informed decisions in cross-selling strategy.
Another advantage of MIX is that it can be used "as a service,"which means that resources and implementation times are optimized. There is no need to worry about infrastructure or maintenance, as the algorithm can be accessed through our cloud services.
What's more, with MIX, you can start receiving predictions in just a couple of weeks. This allows you to quickly implement your cross-selling strategy and maximize additional revenue opportunities.
Using MIX unlocks the full potential of AI to multiply growth opportunities through cross-selling.
Download the MIX presentation here.
