We continue, as is only natural, to take note of the profound changes that the crisis caused by the COVID-19 pandemic continues to bring about in our society. These changes affect the way we produce, the way we work, the way we consume, and even the way we interact with each other.
Although this is by no means a positive situation, rarely do we see such a convergence of the main areas we work on at BRAINTRUST:
- Firstly, digital transformation, a direct result of the need to change course in the economy to prevent production from coming to a complete halt; a sacrifice that we will undoubtedly take advantage of once we overcome this situation, even if we do not experience a similar situation again for decades.
- Secondly, Customer Experience, which is also migrating towards fully digital satisfaction, where it is more important than ever to fine-tune our windows of impact to the limit, which are infinitely more than we could have imagined just 15 years ago, but also with the scarcity of attention typical of digital environments.
- Last but not least, competitive intelligence, which has always been linked to aspects of technology watch and observation of the market's digital journey, now more than ever requires specialized means and resources to keep up in this unexpected race we find ourselves in.
And that is precisely what today's infographic is about: the means, resources, and opportunities that this situation can generate. In part, because we believe that painting a more positive picture of the pandemic is also an ethical obligation in these times: seeing the glass as half full and pitching in amid a less than promising scenario. For our part, we will do our part.
