AEGVE, Spanish Association of Corporate Travel Managers, and BRAINTRUST, consulting and professional services firm in the travel industry, have just announced the signing of their strategic alliance, where they are committed to work together, in order to evolve, optimize and professionalize the management of corporate mobility in Spanish companies. Their areas of work will include information, training and strategic consulting, as well as networking, experiences and best practices, in order to evolve a key sector in the economic model of our country, and where traveling more consciously and efficiently will be the main priority.
Business travel consulting, key to a more sustainable and digital future
The current context after the COVID 19 pandemic, and in a market in gradual recovery, highlights the need for a new transformation of business travel, whose future will be marked by sustainability and digitization.
The corporate travel space remains a fragmented ecosystem, where processes need to be more integrated from a 360° angle, and from which all players must work together towards a common goal, to stimulate the economy through corporate activity, leading to more conscious and efficient travel.
In this sense, travel consulting in its broadest sense of the word, becomes the round table of the joint work of all the actors in the value chain, putting their analysis and research with business vision, at the service of the entire business travel environment,
For Juanma Fernandez, President of AEGVE: "From AEGVE we continue to increase the value for our members and partners in our mission to inform, educate, train and empower the entire business travel ecosystem; in that mission, it is a pleasure to have the collaboration of BRAINTRUST, a leading tourism consulting firm. In a post pandemic era and with the goal of a new business travel, we all need to work together to achieve our goals, and no one better than BRAINTRUST can help us with their knowledge, experience and skills in the management and optimization of business travel in a new era. We have many challenges ahead that we will be able to address and solve, if we collaborate looking for the benefit of all, pursuing a more sustainable, innovative and profitable sector. We are confident that this collaboration will be a success, and will bring us a differential value as a leading Association in Spain, both for our members and our partners".
A VUCA environment requires partnerships between all stakeholders to strengthen the business travel industry.
Business travel (and MICE) has been one of the hardest hit sectors during the pandemic in the face of mobility restrictions and limited social interaction, but it has also proven to be smart, taking advantage of this stage to reflect on weaknesses and relevant solutions to address an increasingly uncertain and unpredictable future.
Other black swans will appear, such as the current conflict in Ukraine, or the current inflationary scenario caused by socioeconomic imbalances and geopolitical imbalances, exposing the inconsistencies of a model that is not very collaborative, being essential to build a different, stronger, more robust and resilient industry from now on.
The Travel Manager a figure that will increase its value in the future
On this path, the role of Travel Managers will be critical, elevating their function to a more strategic and important level in companies:
- Ensure the safety, productivity, and comfort of travelers.
- To guarantee the essentiality, efficiency and profitability of travel for your company's business.
- Protect the environment, committing to the sustainability of the planet.
For Angel García Butragueño, Director of Tourism at BRAINTRUST and expert in the transformation of business travel: "The agreement with AEGVE is for us a privilege, and one more step in our path to help the industry evolve with an eye towards a more conscious and sustainable business travel; the new keys will be People, Profit & Planet From BRAINTRUST we will put all our knowledge, experience and capabilities at the service of AEGVE's partners and associates, in an increasingly volatile and unpredictable environment, and where the speed and flexibility of business decisions based on the interpretation of data, become a fundamental element within their role as dynamizers of corporate mobility. The new mission of business travel is to be the primary communication tool to relate and do business between companies, with criteria of efficiency, safety, sustainability and profitability for all parties".
