BRAINTRUST news. Latest news about markets and projects in which we are involved, as well as all the operations and recognitions that we see fit to transfer to this page.
News, opinion articles, trends and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.
TOURISM & LEISURE
News, opinion articles, latest trends and studies on the Tourism and Leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer".
España batirá de nuevo el récord de turistas internacionales en 2023, con un gasto muy superior por viajero, rozando en total los 100.000 millones de euros
Así se distribuye el gasto en viajes de los españoles
AEGVE y BRAINTRUST se alían, para ayudar a los Travel Managers en su camino de transformación hacia un business travel más consciente y sostenible
Package holidays: Young people choose the online channel for their travel bookings, while older people prefer the face-to-face channel.
Omnichannel, an indisputable fact in Spanish travel purchasing in a post-pandemic environment
Presentation of the strategic lines for the reactivation of the meetings industry in Spain
The impact of the Ukraine conflict on international tourist spending in Spain could be greater than that of Omicron.
Hotel seasonality, the enemy of sustainability and of labour reform
Spaniards want to go travelling in droves
Without new waves, Easter week should see a similar pace of foreign visitors to 2019
Sustainability is no longer a fad but a main criterion for choosing destinations.
Young people take the plunge into travel while older people prefer caution
Undecided travellers, an opportunity for tourism
BRAINTRUST strengthens its tourism division to support the recovery of tourist destinations and their conversion towards sustainability.
Spaniards lose their fear of travelling, but remain cautious until they are fully vaccinated
More conscious business travel takes flight, growing rapidly over the next 2 years, although it may not recover until 2025.
Business travel, responsible for 20% of industry travel, may not recover to pre-COVID levels until 2025, in the face of a wave of green awareness from governments, companies and travellers pursuing the goals of the 2030 Agenda.