OUR BLOGS
BRAINTRUST NEWS
BRAINTRUST news. Latest news about markets and projects in which we are involved, as well as all the operations and recognitions that we see fit to transfer to this page.
Â
CUSTOMER EXPERIENCE
News, opinion articles, trends and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.
Â
TOURISM & LEISURE
News, opinion articles, latest trends and studies on the Tourism and Leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer".
Â
Effective Experience
Harnessing the Power of Customer Journeys: A Guide to Improving Experience and Strategy
The merging of digital and traditional in loyalty
The need to reinvent loyalty programs after Covid-19
Origin and evolution of loyalty programs
Earthquake in the professional services sector in recent years
Neobanks face the dual challenge of continuing to gain share while increasing customer loyalty
10 must-have algorithms for retail
Could JF Kennedy inspire us to solve the problem of uninsured vehicles in Spain?
Alluding to John F. Kennedy and his famous inaugural speech as President of the USA in January 1961, when he said: "ask not what your country can do for you, but what you can do for your country", it would now be appropriate to make a call to action to insurance companies to ask them not to ask what the Administration can do to solve the problem of the 4 million uninsured vehicles in Spain.