During the COVID-19 crisis, each company has had to adapt to the situation as best it could, trying to protect the health of its employees and customers first and foremost and looking for ways to stay in business and survive.
All this dramatic effort, in which we still find ourselves, has left winners and losers: companies that have entered a zone of weakness and danger and others that are holding their own or have even taken advantage of the situation to become stronger.
Our competitive position in the market has always been a key factor for the business:
- What a quota we have,
- how we are perceived by customers and competitors,
- what our differentiating elements are,
are things we need to know if we want to succeed.
At the moment, the map of competitors we knew has been blown up and we do not know very well how we are positioned and, more importantly, what we need to do to be better positioned in the medium term.
From #BRAINTRUSTCS, with our own #T4NN methodology, we analyse for several clients precisely this, where we were as a brand and where we are now, in the eyes of the market and customers, and the changes we find are often drastic and surprise us.
Factors such as how we have performed as a brand during the worst times of the pandemic, or how weak our competitors are, point to real opportunities to seize, capturing customers from competitors who had previously resisted us.
In our opinion, an active and innovative attitude to compete now will be the lever that will strengthen us at this critical moment.
We wanted to share all this knowledge in our report "ticket for new normal" (#T4NNN) which you can download from our website.
