During the COVID-19 crisis, every company has had to adapt to the situation as best it can, trying to protect the health of its employees and customers first and foremost and looking for ways to keep the business going and survive.
All this dramatic effort, which we are still in the midst of, has left winners and losers: companies that have entered a zone of weakness and danger and others that are weathering the storm or have even taken advantage of the situation to become stronger.
Our competitive position in the market has always been a key factor for the business:
- What is our quota?
- how customers and competitors perceive us,
- what sets us apart,
These are things we need to know if we want to be successful.
At this point, the competitive landscape we knew has been turned upside down, and we are not quite sure how we are positioned or, more importantly, what we need to do to improve our position in the medium term.
At #BRAINTRUSTCS, using our proprietary #T4NN methodology, we analyze precisely this for various clients: where we were as a brand and where we are now, in the eyes of the market and our customers. The changes we find are often drastic and surprising.
Factors such as how we have behaved as a brand during the toughest times of the pandemic or how weak our competitors are point to real opportunities to be seized, attracting customers from competitors who had previously resisted us.
In our opinion, an active and innovative approach to competition will be the lever that strengthens us at this critical moment.
We wanted to share all this knowledge in our report "Ticket for New Normal" (#T4NN), which you can download from our website.
