Sometimes the concept of Competitive Intelligence is too technical, and it is difficult to explain. Juan Bosco de la Rocha explains it in this interview conducted in May 2018 for RNE.
Knowing the competitive positioning of your company, from an external point of view, can be one of the key elements when making decisions that make a difference...
The full interview can be found here: http://www.rtve.es/alacarta/audios/marca-espana/marca-espana-inteligencia-competitiva-espanola-para-transformar-negocios-11-05-18/4598665/
