Sometimes the concept of Competitive Intelligence is too technical and difficult to explain. Juan Bosco de la Rocha explains it in this interview conducted in May 2018 for RNE.
Knowing your company's competitive positioning from an external perspective can be one of the key elements when making decisions that make a difference...
The full interview can be found at this link: http://www.rtve.es/alacarta/audios/marca-espana/marca-espana-inteligencia-competitiva-espanola-para-transformar-negocios-11-05-18/4598665/
