BRAINTRUST, a leading Spanish multinational consulting firm in the tourism sector, among other industries, has made a firm commitment to the Tourism and Leisure area, which has been contributing to the company's success for more than 15 years, reinforcing it at a time of great challenges for the sector and with the clear purpose of continuing to support tourism companies in achieving their objectives, with the primary priority of optimally addressing this crisis and emerging stronger and better equipped to capture the sector's future potential during the recovery and growth phase.
Along these lines, BRAINTRUST has just appointed José Ignacio Sánchez Butragueño as Director of Hospitality and Leisure, who will work alongside Ángel García Butragueño, current Director of Tourism, both reporting to José Manuel Brell, Partner in charge of this industry alongside Banking and Payment Methods, thus complementing the company's diversification, which also includes Telecommunications, Insurance, Energy, Retail, Automotive, Consumer Goods, and Public Institutions.
José Ignacio Sánchez Butragueño, a highly reputable professional with more than 20 years of experience, mainly in the hotel sector, has held various management positions, including Senior Advisor for Travel, Hospitality & Transport at Deloitte, Vice President of Revenue Strategy at NH Hotels Group, Corporate Director of Revenue Management at Parques Reunidos, and Director of Revenue Management for EMEA at Meliá Hotels International. He has also been a member of the International Advisory Board of The Leading Hotels of the World and the technology company Duetto at different stages. Sánchez Butragueño also supports various companies and investment funds in their hotel expansion strategies, is an Associate Professor at IE Business School in the field of multisector pricing, and is Co-founder and Managing Partner of Playback, the most innovative technology solution for optimizing ticketing revenue at large-scale sporting events, concerts, and theaters.
For José Manuel Brell, Industry Partner at BRAINTRUST: "The addition of José Ignacio Sánchez Butragueño represents a definitive boost to our commitment to the future of the tourism and leisure sector. Together with Angel, they bring extensive experience in serving our clients, reinforcing our value proposition to provide solutions to companies throughout the tourism value chain in their various needs. Our objective is clear and decisive: to support their recovery and subsequent growth, confirming the importance of this industry as a major driver of the economic model of all markets, both nationally and internationally, where we are also present. We continue to expand our client portfolio, which includes a large number of travel agencies, tour operators, and bedbanks, hotel chains, airlines, mobility companies, technology companies in the industry, leisure and catering firms, as well as a large number of tourist destinations that ask us for help in transforming and adapting to the times ahead. We specialize in designing strategic plans for sustainable tourism, thus closing the circle of a new way of approaching tourism in the future.
José Ignacio Sánchez Butragueño has expressed his "tremendous excitement" at taking on this new challenge, adding that "BRAINTRUST is not a consulting firm like any other." I have been impressed by the enthusiasm, humility, flexibility, approachability, and work ethic of the entire team, from the partners to the consultants and analysts. My goal is to put all these values at the service of clients in the hotel and leisure sector, together with the firm's strength in strategic, analytical, technological, and transformation capabilities, contributing my experience, knowledge, and vision from the client's perspective as a differentiating factor compared to other firms, which tend to fall into somewhat rigid and insular consulting formats, to help companies recover from the crisis generated by COVID and strengthen themselves with a strong focus on future growth through revenue generation, profitability maximization, digitalization, sustainability, and experience improvement."
