Nowadays, with growing competition and constantly changing consumer needs, companies must ensure that their customers remain loyal and do not abandon their services, products, apps, stores, etc. Retaining customers is more important than ever, and to respond to this need, at BRAINTRUST, we have developed and trained over the last few years a high-precision, wide-ranging algorithm called COX; the solution that allows you to anticipate customer churn and take targeted, segmented actions to reduce it. 
After providing customer data to COX, it responds with the probability of a customer leaving or not paying their debts. COX uses advanced and robust machine learning techniques to analyze large amounts of data and detect hidden patterns that indicate a customer's propensity to leave the company. This allows preventive measures to be taken to retain customers before it is too late. In addition, COX is an extremely powerful algorithm as it has a lift of 4.2. The lift is an indicator that shows how much better a model is at predicting than if there were no model. In the case of COX, the lift Measures how much customer retention improves with the use of the algorithm compared to not using it, and provides COX with that improvement rate, which increases customer retention by 4.2 times.
COX is offered as a service in itself, which means that companies can optimize their resources and implementation times without having to worry about technical infrastructure or implementation complexity. COX can start generating results in just a couple of weeks, allowing you to act quickly and effectively reduce customer churn.
Compared to other Artificial Intelligence approaches and predictive churn models, COX is a Machine Learning algorithm that has been trained with real cases from multiple industries and geographies, making it highly adaptable and applicable to different sectors and markets. According to market studies, Machine Learning-based approaches are much more accurate and effective in predicting customer churn compared to traditional approaches. By using it, companies will obtain the maximum potential of artificial intelligence focused on reducing customer churn and improving loyalty, which makes it a highly competitive and attractive product for optimizing retention strategies.
Download the COX presentation here.
