TOURISM AND LEISURE
Saving tourism will prevent the next crisis
September 2020. Our BRAINTRUST Tourism Barometer shows positive data for 2021, with a notable rebound in travel, but the road ahead will not be without challenges. ...
September 2020. Our BRAINTRUST Tourism Barometer shows positive data for 2021, with a notable rebound in travel, but the road ahead will not be without challenges. ...
- Size 5.15 MB
- Downloaded 69 times
- Last Updated abril 26, 2022
The meetings industry, a critical and fundamental activity for our economic and tourism model.
April 22. We are witnessing a transformation in an industry worth more than €12 billion, which has collapsed during the pandemic due to restrictions on movement and social interaction, but which will be...
April 22. We are witnessing a transformation in an industry worth more than €12 billion, which has collapsed during the pandemic due to restrictions on movement and social interaction, but which will be...
- Size 10.21 MB
- Downloaded 43 times
- Last Updated octubre 26, 2023
A unique opportunity for Travel Agencies
November 2020 According to the latest studies, travel agencies will reduce their presence from 9,500 points of sale to approximately 6,000 when the pandemic ends. On the other hand...
November 2020 According to the latest studies, travel agencies will reduce their presence from 9,500 points of sale to approximately 6,000 when the pandemic ends. On the other hand...
- Size 1.62 MB
- Downloaded 60 times
- Last Updated abril 26, 2022
Opportunity to improve the tourism model
October 2020 Our BRAINTRUST Tourism Barometer indicates that more than 75% of consumers worldwide want to travel again, provided that all safety measures are in place...
October 2020 Our BRAINTRUST Tourism Barometer indicates that more than 75% of consumers worldwide want to travel again, provided that all safety measures are in place...
- Size 3.24 MB
- Downloaded 903 times
- Last Updated abril 26, 2022
Sustainability is no longer a trend
Full press release on the Tourism Barometer report conducted by Braintrust. More than 75% of Spaniards consider the sustainability of tourist destinations to be a key factor...
Full press release on the Tourism Barometer report conducted by Braintrust. More than 75% of Spaniards consider the sustainability of tourist destinations to be a key factor...
- Size 2.24 MB
- Downloaded 26 times
- Last Updated abril 26, 2022
The opportunity to optimize PSTDs
February 22. Regardless of the regional allocation that raises doubts among some experts, it is time to pull together and promote public-private collaboration so that these...
February 22. Regardless of the regional allocation that raises doubts among some experts, it is time to pull together and promote public-private collaboration so that these...
- Size 10.21 MB
- Downloaded 31 times
- Last Updated octubre 26, 2023
The Importance of Omnichannel Marketing in Tourism
May 22. Omnichannel marketing is an indisputable fact in tourism marketing, according to our studies at BRAINTRUST. In the field of transportation, 81.3% of tickets...
May 22. Omnichannel marketing is an indisputable fact in tourism marketing, according to our studies at BRAINTRUST. In the field of transportation, 81.3% of tickets...
- Size 10.21 MB
- Downloaded 53 times
- Last Updated octubre 26, 2023
The Importance of Training in the Tourism Value Chain
January 21. The future has arrived early with the onset of the COVID-19 crisis, and as such, we must be prepared for a new normal, which will require very different knowledge and skills. ...
January 21. The future has arrived early with the onset of the COVID-19 crisis, and as such, we must be prepared for a new normal, which will require very different knowledge and skills. ...
- Size 10.21 MB
- Downloaded 30 times
- Last Updated octubre 26, 2023
It is the era and time for sustainable travel.
February 2024. Our aspiration is to contribute to the improvement of the destinations we explore, seeking to strengthen the tourism ecosystem and leave a positive mark on society and local heritage....
February 2024. Our aspiration is to contribute to the improvement of the destinations we explore, seeking to strengthen the tourism ecosystem and leave a positive mark on society and local heritage....
- Size 664.78 KB
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- Last Updated julio 11, 2024
Tourism must champion sustainability
October 2023. Tourism cannot invade places as if they were theme parks, nor can it eradicate local customs or displace native populations through gentrification. Tourism...
October 2023. Tourism cannot invade places as if they were theme parks, nor can it eradicate local customs or displace native populations through gentrification. Tourism...
- Size 1.10 MB
- Downloaded 5 times
- Last Updated octubre 26, 2023
The generational shift in travel agencies
July 2024. New column by Angel García Butragueño, Associate Director, on the tourism sector and travel agencies. "Times change, and what worked a few years ago may not necessarily be...
July 2024. New column by Angel García Butragueño, Associate Director, on the tourism sector and travel agencies. "Times change, and what worked a few years ago may not necessarily be...
- Size 605.15 KB
- Downloaded 4065 times
- Last Updated julio 11, 2024
The keys to prosperous, resilient, and sustainable tourism
Nov 2024. New column by Angel García Butragueño, Associate Director, on the tourism sector and travel agencies. "Developing a strategically planned tourism model based on...
Nov 2024. New column by Angel García Butragueño, Associate Director, on the tourism sector and travel agencies. "Developing a strategically planned tourism model based on...
- Size 605.15 KB
- Downloaded 2767 times
- Last Updated enero 24, 2025
Success Story - Travel Air
Travel Air is the business travel division of Eroski Viajes, which sought to manage its client portfolio more efficiently in order to deliver the best customer experience and obtain greater...
Travel Air is the business travel division of Eroski Viajes, which sought to manage its client portfolio more efficiently in order to deliver the best customer experience and obtain greater...
- Size 371.47 KB
- Downloaded 63 times
- Last Updated mayo 5, 2023
More conscious and sustainable business travel
March 22. Business travel will not cease to exist, but will reinvent itself once again, revitalize itself, and continue to be not only an economic driver, but also a social and cultural stimulator...
March 22. Business travel will not cease to exist, but will reinvent itself once again, revitalize itself, and continue to be not only an economic driver, but also a social and cultural stimulator...
- Size 10.21 MB
- Downloaded 41 times
- Last Updated octubre 26, 2023