TOURISM AND LEISURE
Saving tourism will prevent the next crisis
September 2020. Our BRAINTRUST Tourism Barometer shows positive data for 2021, with a notable rebound in travel, but the road ahead will not be without challenges. ...
September 2020. Our BRAINTRUST Tourism Barometer shows positive data for 2021, with a notable rebound in travel, but the road ahead will not be without challenges. ...
| Size | 5.15 MB |
| Downloaded | 69 times |
| Last Updated | April 26, 2022 |
| Download Tourism Tribune | |
The meetings industry, a critical and fundamental activity for our economic and tourism model.
April 22. We are witnessing a transformation in an industry worth more than €12 billion, which has collapsed during the pandemic due to restrictions on movement and social interaction, but which will be...
April 22. We are witnessing a transformation in an industry worth more than €12 billion, which has collapsed during the pandemic due to restrictions on movement and social interaction, but which will be...
| Size | 10.21 MB |
| Downloaded | 43 times |
| Last Updated | October 26, 2023 |
| Download Tourism Tribune | |
A unique opportunity for Travel Agencies
November 2020 According to the latest studies, travel agencies will reduce their presence from 9,500 points of sale to approximately 6,000 when the pandemic ends. On the other hand...
November 2020 According to the latest studies, travel agencies will reduce their presence from 9,500 points of sale to approximately 6,000 when the pandemic ends. On the other hand...
| Size | 1.62 MB |
| Downloaded | 60 times |
| Last Updated | April 26, 2022 |
| Download Tourism Tribune | |
Opportunity to improve the tourism model
October 2020 Our BRAINTRUST Tourism Barometer indicates that more than 75% of consumers worldwide want to travel again, provided that all safety measures are in place...
October 2020 Our BRAINTRUST Tourism Barometer indicates that more than 75% of consumers worldwide want to travel again, provided that all safety measures are in place...
| Size | 3.24 MB |
| Downloaded | 903 times |
| Last Updated | April 26, 2022 |
| Download Tourism Tribune | |
Sustainability is no longer a trend
Full press release on the Tourism Barometer report conducted by Braintrust. More than 75% of Spaniards consider the sustainability of tourist destinations to be a key factor...
Full press release on the Tourism Barometer report conducted by Braintrust. More than 75% of Spaniards consider the sustainability of tourist destinations to be a key factor...
| Size | 2.24 MB |
| Downloaded | 26 times |
| Last Updated | April 26, 2022 |
| Download | |
The opportunity to optimize PSTDs
February 22. Regardless of the regional allocation that raises doubts among some experts, it is time to pull together and promote public-private collaboration so that these...
February 22. Regardless of the regional allocation that raises doubts among some experts, it is time to pull together and promote public-private collaboration so that these...
| Size | 10.21 MB |
| Downloaded | 31 times |
| Last Updated | October 26, 2023 |
| Download Tourism Tribune | |
The Importance of Omnichannel Marketing in Tourism
May 22. Omnichannel marketing is an indisputable fact in tourism marketing, according to our studies at BRAINTRUST. In the field of transportation, 81.3% of tickets...
May 22. Omnichannel marketing is an indisputable fact in tourism marketing, according to our studies at BRAINTRUST. In the field of transportation, 81.3% of tickets...
| Size | 10.21 MB |
| Downloaded | 53 times |
| Last Updated | October 26, 2023 |
| Download Tourism Tribune | |
The Importance of Training in the Tourism Value Chain
January 21. The future has arrived early with the onset of the COVID-19 crisis, and as such, we must be prepared for a new normal, which will require very different knowledge and skills. ...
January 21. The future has arrived early with the onset of the COVID-19 crisis, and as such, we must be prepared for a new normal, which will require very different knowledge and skills. ...
| Size | 10.21 MB |
| Downloaded | 30 times |
| Last Updated | October 26, 2023 |
| Download Tourism Tribune | |
It is the era and time for sustainable travel.
February 2024. Our aspiration is to contribute to the improvement of the destinations we explore, seeking to strengthen the tourism ecosystem and leave a positive mark on society and local heritage....
February 2024. Our aspiration is to contribute to the improvement of the destinations we explore, seeking to strengthen the tourism ecosystem and leave a positive mark on society and local heritage....
| Size | 664.78 KB |
| Downloaded | 1658 times |
| Last Updated | July 11, 2024 |
| Download Tourism Tribune | |
Tourism must champion sustainability
October 2023. Tourism cannot invade places as if they were theme parks, nor can it eradicate local customs or displace native populations through gentrification. Tourism...
October 2023. Tourism cannot invade places as if they were theme parks, nor can it eradicate local customs or displace native populations through gentrification. Tourism...
| Size | 1.10 MB |
| Downloaded | 5 times |
| Last Updated | October 26, 2023 |
| Download Tourism Tribune | |
The generational shift in travel agencies
July 2024. New column by Angel García Butragueño, Associate Director, on the tourism sector and travel agencies. "Times change, and what worked a few years ago may not necessarily be...
July 2024. New column by Angel García Butragueño, Associate Director, on the tourism sector and travel agencies. "Times change, and what worked a few years ago may not necessarily be...
| Size | 605.15 KB |
| Downloaded | 1597 times |
| Last Updated | July 11, 2024 |
| Download Tourism Tribune | |
The keys to prosperous, resilient, and sustainable tourism
Nov 2024. New column by Angel García Butragueño, Associate Director, on the tourism sector and travel agencies. "Developing a strategically planned tourism model based on...
Nov 2024. New column by Angel García Butragueño, Associate Director, on the tourism sector and travel agencies. "Developing a strategically planned tourism model based on...
| Size | 605.15 KB |
| Downloaded | 1723 times |
| Last Updated | January 24, 2025 |
| Download Tourism Tribune | |
Success Story - Travel Air
Travel Air is the business travel division of Eroski Viajes, which sought to manage its client portfolio more efficiently in order to deliver the best customer experience and obtain greater...
Travel Air is the business travel division of Eroski Viajes, which sought to manage its client portfolio more efficiently in order to deliver the best customer experience and obtain greater...
| Size | 371.47 KB |
| Downloaded | 63 times |
| Last Updated | May 5, 2023 |
| Download Success Story | |
More conscious and sustainable business travel
March 22. Business travel will not cease to exist, but will reinvent itself once again, revitalize itself, and continue to be not only an economic driver, but also a social and cultural stimulator...
March 22. Business travel will not cease to exist, but will reinvent itself once again, revitalize itself, and continue to be not only an economic driver, but also a social and cultural stimulator...
| Size | 10.21 MB |
| Downloaded | 41 times |
| Last Updated | October 26, 2023 |
| Download Tourism Tribune | |