What is a Competition Observatory?

The"Competitive Observatory" is a methodology developed and contrasted by BRAINTRUST, which gathers a global and summarised 360º vision of the market situation and the competitive positioning and performance of the company against the customer, the market and the competition in different areas: Price, Product, Advertising, Channels and Processes that generate 'customer experience'. In addition, it is a channel that provides additional and external information to the company that allows research and in-depth analysis of relevant topics at any time, integrating information from different sources.