THE POWER OF GROWTH

 

We solve business challenges and enable new forms of growth with tailored consulting solutions.

We grow your revenue with strategy, data, and technology.

We design winning strategies and implement them in the field to grow businesses.

We combine the power of data with deep industryknowledge .

We form teams that combine technical excellence with industry experience, addressing the challenges of each sector from a comprehensive perspective.

A global team with an entrepreneurial mindset.

We are part of Andersen Global's multidimensional service model, which allows us to provide a first-class experience in consulting and tax, legal, valuation, and global mobility advisory services through its member and collaborating firms.

We grow your revenue with strategy, data, and technology.

We design winning strategies and implement them in the field to grow businesses.

We combine the power of data with deep industryknowledge .

We form teams that combine technical excellence with industry experience, addressing the challenges of each sector from a comprehensive perspective.

A global team with an entrepreneurial mindset.

We are part of Andersen Global's multidimensional service model, which allows us to provide a first-class experience in consulting and tax, legal, valuation, and global mobility advisory services through its member and collaborating firms.

Explore our capabilities to grow revenue.
Discover the industries where we make an impact.

Strategy and Transformation

We define the direction of the business and the actions to drive its growth, through strategic plans that maximize competitive advantage.

Competitive and Market Intelligence

We help companies understand their environment in order to establish strategies that strengthen their competitive positioning.

Advanced Analytics & AI

We transform data into predictions, recommendations, and automations that generate results.

Human Capital and Change Management

We help companies position the HR function as a strategic ally of the business.

Experience and Digital Product Design

We create journeys that convert and build loyalty, connecting the business vision with user expectations.

Strategy Implementation and Operation

We move from strategy to action. We directly execute the critical business processes that define competitive advantage.

Insurance

We drive profitable and sustainable growth in insurance by transforming data and market insights into decisions that generate revenue and optimize competitiveness.

Banking and Financial Services

We turn financial strategy into concrete results: growth, efficiency, and smarter decisions in a complex and regulated sector.

Retail

We drive sales, efficiency, and loyalty by connecting stores, digital channels, and customers to create memorable shopping experiences.

Hospitality

We work to help each hotel operate more efficiently, grow intelligently, and offer memorable experiences.

Energy

We maximize value by transforming processes, assets, and business models into efficiency, profitability, and sustainable growth.

Tourism

We grow profitable tourism: we design experiences, optimize channels, and maximize revenue per visitor through data and industry collaboration.

Telecommunications

We accelerate innovation and growth, helping companies anticipate change and deliver exceptional experiences.

Institutions

We enhance the impact of institutions through intelligent processes and data-driven decisions.

Mobility

We are redefining mobility with smart planning, optimized operations, and technological solutions for vehicles and cities.

Explore our capabilities to grow revenue.

Strategy and Transformation

We define the direction of the business and the actions to drive its growth, through strategic plans that maximize competitive advantage.

Competitive and Market Intelligence

We help companies understand their environment in order to establish strategies that strengthen their competitive positioning.

Advanced Analytics & AI

We transform data into predictions, recommendations, and automations that generate results.

Human Capital and Change Management

We help companies position the HR function as a strategic ally of the business.

Experience and Digital Product Design

We create journeys that convert and build loyalty, connecting the business vision with user expectations.

Strategy Implementation and Operation

We move from strategy to action. We directly execute the critical business processes that define competitive advantage.

Discover the industries where we make an impact.

Insurance

We drive profitable and sustainable growth in insurance by transforming data and market insights into decisions that generate revenue and optimize competitiveness.

Banking and Financial Services

We turn financial strategy into concrete results: growth, efficiency, and smarter decisions in a complex and regulated sector.

Retail

We drive sales, efficiency, and loyalty by connecting stores, digital channels, and customers to create memorable shopping experiences.

Hospitality

We work to help each hotel operate more efficiently, grow intelligently, and offer memorable experiences.

Energy

We maximize value by transforming processes, assets, and business models into efficiency, profitability, and sustainable growth.

Tourism

We grow profitable tourism: we design experiences, optimize channels, and maximize revenue per visitor through data and industry collaboration.

Telecommunications

We accelerate innovation and growth, helping companies anticipate change and deliver exceptional experiences.

Institutions

We enhance the impact of institutions through intelligent processes and data-driven decisions.

Mobility

We are redefining mobility with smart planning, optimized operations, and technological solutions for vehicles and cities.

Over 20 years transforming the businesses that drive the future.

Turning a local mutual insurance company into a national leader

Since 2011, we have been operating a Competitive Intelligence Unit for a leading insurance company in Spain. We translate findings into high-impact strategic decisions. Discover how they managed to position themselves as the #2 insurer in Spain.

Improve the customer experience in real time

We implemented REM (Retail Experience Metrics) in one of the leading retail chains. It combines AI, in-store audits, and surveys to evaluate the experience and generate recommendations in real time. In the first year, we improved +9 points in NPS and +17% in sales.

Hyper-personalization of retention with AI

We developed an AI agent for a major insurance company. It sends personalized recommendations for each customer and policy in real time, moving from a fixed rules model to a flexible, predictive, and intelligent one.The retention rate increased by 20%.

Evidence-based international expansion

Using geospatial intelligence, market analysis, and predictive models, we identified the hotspots with the greatest potential for opening new flagship stores for a premium appliance brand. In two months, brand desire increased by 10%.

Turn complaints into a cross-selling opportunity

At a banking and insurance company, Inbound and Outbound worked in silos. We implemented an AI Agent that analyzes all interactions and detects cross-selling opportunities. Cross-selling efficiency tripled.

Customer Flow: greater loyalty, greater satisfaction

A home retail chain was not achieving the desired commercial results in its first store in Chile. We studied customer flow, identified areas with low customer dwell time, and optimized the layout, increasing the NPS for in-store experience by 10 points.

Braintrust News.

How expatriates are driving growth in the insurance business

An analysis based on official data reveals that foreign residents account for some of the highest insurance value profiles, forcing companies to rethink their growth strategies. Andersen Consulting, a firm specializing in solving...

The article that changed everything

Almost 30 years ago, The War for Talent brought up an uncomfortable idea: the main limit to business growth was not strategy or technology, but talent. In this in-depth analysis, Francisco Puertas (Partner in Charge of Capital...

QUO VADIS 2026: Trends in Labor Strategy and Human Capital

On November 24, we held "QUO VADIS 2026: Labor Strategy and Human Capital," a meeting organized by Andersen and Andersen Consulting to analyze the main labor and talent management challenges that will shape the business agenda in the...

Inflation and car insurance in Spain

Inflation and car insurance in Spain: why premiums are rising and what policyholders can do The upturn in inflation in Spain is once again raising doubts about the future of car insurance. Although inflation is around 3%, the average premium for the portfolio...

How AI can generate new revenue in the insurance business

This article was co-authored by Juan Bosco de la Rocha (Managing Director/Partner and Head of Insurance at Andersen Consulting) and Gabriel Pagola Domec (Managing Director/Partner and Head of AI Solutions at Andersen Consulting). AI IS...
Francisco Puertas, next to the Andersen Consulting logo, the firm he joins as Partner in charge of Human Capital.

Andersen Consulting strengthens its growth in Spain with the addition of Francisco Puertas as Partner in Charge of Human Capital

Madrid, September 2025 – Andersen Consulting strengthens its Human Capital Advisory Services practice with the addition of Francisco Puertas, a recognized expert in talent management with extensive experience in organizational transformation at large...
travel_purchase_x-ray

Agencies: the winning channel in a context of greater importance of international travel, concentrated in higher income groups and with greater demand for comprehensive and personalized services.

The consulting and professional services firm Andersen Consulting (formerly BRAINTRUST), a leader in the tourism sector, has released a new report from its Tourism Barometer that provides a comprehensive overview of Spanish travel spending, revealing changes...

Spaniards will once again break a record for travel spending in 2025, reaching €55 billion, up 2.6% on the previous year.

The consulting and professional services firm Andersen Consulting (formerly BRAINTRUST), a leader in the tourism sector, has released a new report from its Tourism Barometer and announced a new record for Spanish tourists in terms of holiday spending. According to the data...
foreign tourism

Spain would once again break a new record for foreign tourism in 2025, reaching 98 million tourists and 135.8 billion in spending.

The consulting and professional services firm Andersen Consulting (formerly BRAINTRUST), a leader in the tourism sector, has released a new report from its Tourism Barometer and announced a new record for foreign tourism in our country, surpassing all previous...

Spain exceeds €14 billion in MICE in 2024, growing by 7% compared to the previous year and with very positive prospects.

The consulting and professional services firm BRAINTRUST, a leader in the tourism sector, has issued a new report on the meetings industry, where it has worked for the Spain Convention Bureau for another year, analyzing the evolution of the meetings industry in...

Are you interested in what we do?

SPAIN

Head Office
Avda. de la Industria nº 4, Edif. 3
28108 Alcobendas, Madrid
Telephone numbers:+34 91 490 48 14/15

ARGENTINA

Libertador 1000, 8th Floor,
Vicente López, Buenos Aires
Phone: +54 911 658 31 11

CHILE 

Mariano Sanchez Fontecilla 310,
Santiago de Chile RM 7550296
Phone:+56 9 4042 9111