Success story | Insurance
Turning a local mutual insurance company into a national leader
A leading insurance company in its region, historically focused on auto insurance in Madrid, began an ambitious expansion process in 2011 to become a multi-line player nationwide. To meet this challenge, it sought a partner capable of directly operating high-value competitive intelligence processes, providing an external view of the market and ongoing support in key decision-making.
The proposal: the Competition Observatory
A competitive intelligence system that translates market information into high-impact strategic decisions. How?
1: comprehensive view of the environment
A competitive intelligence system that translates market information into high-impact strategic decisions. How?
2: alerts that anticipate movements
A competitive intelligence system that translates market information into high-impact strategic decisions. How?
3: Intelligence that drives strategy
We transform findings into strategic recommendations that trigger high-value decisions in pricing, value proposition, customer acquisition, retention, and competitive positioning.
Direct support to management
Every month, we present key conclusions and ideas to management.
We don't just deliver intelligence: we support you in executing your competitive strategy.
The result: consolidated leadership.
Today, the company is the #2 multi-line insurer in Spain, with a market share of over 10% (end of 2024). Since 2014, it has maintained an average annual growth of +21% in premiums written.
A long-term strategic alliance
We have been working with this insurance company since 2011, directly managing its competitive intelligence processes.
A concrete example: how to move from observation to strategy
1: What do we observe?
Home sales at historic highs; increase in digital searches for "renovations"; increase in advertising investment in financing solutions for renovations.
2: The question
Could we launch a value proposition focused on the home renovation market?
3: The proposal
Create a "Home Renovation" package that not only offers tailored coverage, but also financing options, a cost calculator, and advice on the website.