Thanks to advanced and robust machine learning techniques, COX, an artificial intelligence algorithm, predicts (with a lift of 4.2) the probability that a customer will leave the company or fail to pay their debts.
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BRAINTRUST NEWS
BRAINTRUST news. Latest news about markets and projects in which we are involved, as well as all operations and awards that we deem appropriate to include on this page.
CUSTOMER EXPERIENCE
News, opinion pieces, trends, and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.
TOURISM & LEISURE
News, opinion pieces, latest trends, and studies on the tourism and leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer."
Indicators: Transform and improve your company's results
Nothing helps us improve more than knowing how we will be measured... Do we know our KPIs? And our RPIs? Do we measure our company's results? And what do we do to improve those results?