Nov 25, 2019 | Tourism & Leisure
In the past, all hotels relied on word of mouth to attract travelers. Today, that custom has not changed, and any hotel establishment needs to maintain and/or improve its reputation in order to survive, although in this case that reputation is more...
Nov 14, 2019 | Tourism & Leisure
BRAINTRUST ha analizado en una nueva oleada de su Barómetro NextGen, las motivaciones y percepción de los destinos que tienen las generaciones Millennials (jóvenes de 22 a 38 años) y Z’s (hasta 21 años), de las que se desprende que los destinos asociados a conceptos...
Nov 5, 2019 | Tourism & Leisure
The motivation that drives a tourist to travel is determined by the emotional component. The goals can be diverse: adventure, relaxation, luxury, business, etc. No matter what we talk about, taking a trip is an experience that has a profound impact on the...
Oct 11, 2019 | Tourism & Leisure
BRAINTRUST, the Spanish multinational consulting firm specializing in tourism, among other sectors, has analyzed the impact that the arrival of new generations of travelers is having on the hotel industry. "There is a change in the concept of accommodation...
Oct 8, 2019 | Tourism & Leisure
Email marketing is essential for the tourism sector to achieve good results. It is a technique that is far from obsolete and, according to data from Mailchimp, has an open rate (percentage of emails opened) of 20.69%. Therefore, the...
