Nov 25, 2019 | Tourism & Leisure
In the past, all hotels relied on word of mouth to attract travelers. Today that custom has not changed and any hotel establishment needs to maintain and/or improve its reputation in order to survive, although in this case that reputation is more...
Nov 14, 2019 | Tourism & Leisure
BRAINTRUST has analyzed in a new wave of its NextGen Barometer, the motivations and perception of destinations that Millennials (young people aged 22 to 38 years) and Z's (up to 21 years) have, from which it is clear that the destinations associated with the concepts...
Nov 5, 2019 | Tourism & Leisure
The motivation that leads a tourist to travel is determined by the emotional component. The goals can be diverse: adventures, relaxation, luxury, business, etc. No matter what we are talking about, taking a trip is an experience that has a profound impact on the...
Oct 11, 2019 | Tourism & Leisure
BRAINTRUST, the Spanish multinational consulting firm specializing in tourism, among other sectors, has analyzed the impact that the arrival of new generations of travelers is having on the hotel industry. "There is a change in the concept of accommodation....
Oct 8, 2019 | Tourism & Leisure
Email marketing is essential for the tourism sector to obtain good results. It is a technique that is far from being obsolete and, according to Mailchimp data, has an open rate (percentage of emails opened) of 20.69%. For this reason, the...
