Market Research and Modeling

MARKET RESEARCH AND MODELING

AYUDAMOS A LAS EMPRESAS A CONVERTIR INFORMACIÓN EN CONOCIMIENTO Y ACCIÓN, SACANDO EL MÁXIMO PARTIDO DE LA INFORMACIÓN DISPONIBLE PARA ALCANZAR LOS OBJETIVOS DE NEGOCIO.

OUR TARGET

Helping companies to optimise their competitive positioningmaximising the value of their customer base by understanding key market and consumer key aspects of the market and consumers and being able to anticipate the future needs of their actual and potential customers.

HOW
WE DO IT

MASTER PLAN FOR LEAKAGE REDUCTION - CHURN.
MARKET AND PORTFOLIO SEGMENTATION.
SEGMENTATION OF VALUE PROPOSITIONS.
MODELS FOR OPTIMISING COMMERCIAL ACTIONS.
PREDICTIVE MODELS OF MARKET DEVELOPMENTS.

BENEFITS FOR OUR CUSTOMERS

By relying on a specialised consulting firm with extensive international experience, our clients benefit from our analyses, segmenting portfolios into value groups into value groups to be targeted with the right products and services, through the right channel, at the right time, with the right commercial messages. In this way they achieve loyalty loyalty, increasing the life cycle and obtaining greater profitability from each and every one of them.

Thanks to our ability to combine market research techniques techniques with powerful statistical analysiswe can help our clients tomodel and predict the behaviour of their offerings in the market, both for new launches and for mature products with a certain market trajectory.

These advanced analyses, together with the business vision that gives us our DNA as a consulting firm, help our clients to make decisions regarding their product portfolio, the structure of their distribution channels and their competitive strategy. competitive strategy consequently improving their sales margins and the overall profitability of the business, thus contributing to create a sustainable income statement.

CUSTOMER CENTRIC MARKETING: THE CUSTOMER WANTS TO BE PART OF THE MARKETING PROCESS

ASSOCIATED METHODOLOGIES

KANO MODELS

Tool that helps to identify the drivers that are "Value Creators", as well as the "Pain Points". It classifies the attributes of an experience according to how they are perceived by the customer and the effect they have on them.

DESIGN CUSTOMER ARCHETYPES

Not all customers are the same and therefore cannot be linked using the same experiences. The analysis of the customer portfolio based on behavioral segmentation with statistical tools allows us to create "robot portraits" of the different typologies of "buyer-persona" with numerical support and dimensioning of each of the identified "clusters".