Value consulting in the tourism sector

Value consulting in the tourism sector

One of the sectors in which BRAINTRUST is working more and more is the Tourism and Leisure sector. What kind of consultancy do we do with our clients in the Tourism and Leisure sector? How can we help them? Jose Manuel Brell answers the questions in the interview...
Compliance as a competitive edge

Compliance as a competitive edge

"If a captain's highest aim were to preserve his ship, he would keep it in port forever" (Thomas Aquinas). With this powerful reflection begins the summary of the survey that the digital identity company Gygya has prepared about the compliance...
Six classic laws of Customer Experience revisited

Six classic laws of Customer Experience revisited

September has the virtue of taking us back to childhood times, and adopting a certain "start-up" pose even though in the business world fiscal years open in January and close in December. But for some psychological connection, and also because of the...
Pervasive AI, biohacking and immersive experiences.

Pervasive AI, biohacking and immersive experiences.

We know that in Digital Transformation there are many more factors before technology. In fact, technology may not be the main vector of transformation, but we also know that without technology this transformation cannot properly take place. For this reason,...
Spain loses positions in competitiveness

Spain loses positions in competitiveness

Institutions, the macroeconomic environment, labor market efficiency, financial market development and innovation are the five components that most hinder competitiveness in Spain, according to the information contained in the report "The Competitiveness...