May 11, 2023 | Customer Experience, AI & Transf Digital - Strategy
Artificial intelligence (AI) is a technology that has burst into business in an unstoppable way; it allows machines to think "almost" like humans and perform tasks autonomously, such as answering questions, processing natural language or...
Feb 20, 2017 | Customer Experience
A simple question that all of us who have customers must ask ourselves at some point. I am one of the few people who still buy the paper newspaper. Not every day but several times a week and I read the newspaper on the Internet with an online subscription....
Feb 17, 2017 | Customer Experience
Let's start this article with a couple of first person stories, 100% real, to illustrate the ideas that I will explain later: Some time ago, I went with my little daughter to buy clothes at the store that a Spanish brand has opened in the center of Madrid. The...
Jun 22, 2016 | Customer Experience
In the in-store shopping experience and in most services, people (employees) are key. Both for WHAT they do in the interaction with the customer, but above all for HOW they do it. The decision to buy a new car, the satisfaction...
Jun 21, 2016 | Customer Experience
Is it possible to increase in-store sales by modifying only aspects of the customer experience, and is it possible to do so in a systematic and measurable way? Increasing sales is always an objective of any company. In this case we are going to refer to the...
