Sep 7, 2018 | Braintrust News
September has the virtue of taking us back to childhood times, and adopting a certain "start-up" pose even though in the business world fiscal years open in January and close in December. But for some psychological connection, and also because of the...
Aug 31, 2018 | Braintrust News
We know that in Digital Transformation there are many more factors before technology. In fact, technology may not be the main vector of transformation, but we also know that without technology this transformation cannot properly take place. For this reason,...
Aug 24, 2018 | Braintrust News
Institutions, the macroeconomic environment, labor market efficiency, financial market development and innovation are the five components that most hinder competitiveness in Spain, according to the information contained in the report "The Competitiveness...
Aug 17, 2018 | Braintrust News
The unsustainable situation of the tedious and long waiting lists of the public health system favors the contracting of private insurance, according to the Observatory for the Monitoring of Competition in the Health Sector prepared by BRAINTRUST. The number of...
Aug 10, 2018 | Customer Experience
It is quite likely that nowadays any company of relative importance that is asked about its dealings with the customer will respond with some variant of "the customer is the most important thing for us and that is why we place him at the center of our...
Aug 3, 2018 | Braintrust News
It may sound premonitory to say that Digital Transformation is nowadays a business commodity. That everyone has already gained muscle or is working on it, that there is no need to exercise any more. The truth is that, according to the expectations that this binomial has...
Jul 27, 2018 | Braintrust News
When we add in the same action terms such as Internet, competitiveness and marketing, it is common to hear "siren songs" offering us a benchmark of the competition: so much ranking of its website, so much impact on social networks, so much support from its users,...
Jul 24, 2018 | Braintrust News, Competitive Intelligence.
Sometimes the concept of Competitive Intelligence is too technical, and it is difficult to explain. Juan Bosco de la Rocha explains it in this interview conducted in May 2018 for RNE. Knowing the competitive positioning of your company, from an external point of view,...
Jul 20, 2018 | Customer Experience
Back to basics. It doesn't seem too difficult, does it? However, there are countless companies, entrepreneurs and projects that continue to be born on the wrong side: "I have the best product, this is sure to sell itself". Or that insist on maintaining a crooked course: "I have the best product, this will sell itself for sure....
Jul 13, 2018 | Braintrust News
Spain is one of the leading countries in Europe in terms of implementation of the three most popular technological solutions in 2017. We do not say so ourselves, it is established by the European Commission itself in its Digital Transformation Scoreboard that has seen the light on dates...
