Aug 17, 2018 | Braintrust News
The unsustainable situation of the tedious and long waiting lists of the public health system favors the contracting of private insurance, according to the Observatory for the Monitoring of Competition in the Health Sector prepared by BRAINTRUST. The number of...
Aug 10, 2018 | Customer Experience
It is quite likely that nowadays any company of relative importance that is asked about its dealings with the customer will respond with some variant of "the customer is the most important thing for us and that is why we place him at the center of our...
Aug 3, 2018 | Braintrust News
It may sound premonitory to say that Digital Transformation is nowadays a business commodity. That everyone has already gained muscle or is working on it, that there is no need to exercise any more. The truth is that, according to the expectations that this binomial has...
Jul 27, 2018 | Braintrust News
When we add in the same action terms such as Internet, competitiveness and marketing, it is common to hear "siren songs" offering us a benchmark of the competition: so much ranking of its website, so much impact on social networks, so much support from its users,...
Jul 24, 2018 | Braintrust News, Competitive Intelligence.
Sometimes the concept of Competitive Intelligence is too technical, and it is difficult to explain. Juan Bosco de la Rocha explains it in this interview conducted in May 2018 for RNE. Knowing the competitive positioning of your company, from an external point of view,...
Jul 20, 2018 | Customer Experience
Back to basics. It doesn't seem too difficult, does it? However, there are countless companies, entrepreneurs and projects that continue to be born on the wrong side: "I have the best product, this is sure to sell itself". Or that insist on maintaining a crooked course: "I have the best product, this will sell itself for sure....
Jul 13, 2018 | Braintrust News
Spain is one of the leading countries in Europe in terms of implementation of the three most popular technological solutions in 2017. We do not say so ourselves, it is established by the European Commission itself in its Digital Transformation Scoreboard that has seen the light on dates...
Jul 8, 2018 | Tourism & Leisure
Blockchain technology offers enormous advantages in terms of stability and security for the tourism industry, and will increase its productivity, raising the added value that tourism companies can offer their customers. Its decentralized nature...
Jul 6, 2018 | Braintrust News, Competitive Intelligence.
Muy bien. Así que ya has asumido que hacer lo mismo de siempre, cuando es algo que no te está reportando más éxitos, es lo más parecido a la locura; y has decidido cambiar. Pero algo te impide dar el salto todavía a todo lo que suena a «nuevo mundo»: el retorno de la...
Jun 29, 2018 | Customer Experience
Let's ask ourselves a seemingly simple question: if, thanks to new technologies, agile methodologies and the possibility of getting rid of routine tasks, an employee is better able to complete his or her work sooner, who wins? Option A: the...
