COMPETITION OBSERVATORY

HOW TO ANALYZE THE MARKET, THE COMPETITION AND THE CLIENT, WITH A 360º VISION AND TRANSFORM ALL THIS INFORMATION INTO BUSINESS DECISIONS THAT HELP TO IMPROVE THE COMPETITIVE POSITIONING?

OBJECTIVES OF THE OBSERVATORY

The observatory facilitates a continuous monitoring with a 360º vision of the competitive environment of a company by understanding the sectorial environment, the strategy of competitors and the opinion of the client:

  •  From sector environment, the regulatory framework, corporate movements (new entrants, mergers, management changes, etc.) and innovations in the sector;
  • From the competition we monitor their value proposition (offer, prices, marketing, cx processes...) and the results obtained (market shares, portfolio size, registrations, cancellations, etc.);
  • From customer, the image and positioning they have of the different brands, their "ideal brand" and the factors that move them to choose or change supplier.

 

IN SHORT...

THE OBSERVATORY ALLOWS TO KNOW IN AN INTELLIGENT, SIMPLE AND EASY TO UNDERSTAND WAY, THE COMPETITIVE POSITIONING OF THE COMPANY, FACILITATING DECISION MAKING.

KEY TO THE SUCCESS OF THE OBSERVATORY: THE COMPETITION DESK

The maximum value of the Observatory is achieved through the Competition Table, a specialized and dynamic forum by BRAINTRUST that allows the management team, on a regular basis, to know first hand the evolution of the sector and the competitive positioning of the company, thus facilitating its alignment, debate and reflection for decision making.

TRACKING OBJECTS

 

  • Regulatory framework.
  • Market shares, switching rates, drop rates, etc.
  • Characteristics of the competitor's offer: Price and Products.
  • Marketing (ATL, BTL, PLV and online).
  • Sales and distribution channels.
  • Investment/Advertising pressure.
  • Relevant news (alliances, corporate moves, etc.).

MONITORED COMPETITORS

  • Main competitors in the sector

TARGET

  • Residential (B2C)
  • Business to Business (B2B)

    DELIVERABLES

    NEWS ALERTS: 

    Detect new developments, opportunities and threats of the competition in the market and related to the competitive environment (regulatory framework, corporate movements of the competition, innovations applicable to the sector...), as well as to the value proposition of the company (prices, product, channels and marketing).

    COMPETITION TABLE: 

    2-3 hours working session with the Competitive Intelligence team and the Key Executives, with two objectives:

    • Align the vision of thecompany' s competitive positioning"from the door to the outside".
    • Forum for reflection and debate forthe generation of initiatives and actions.

     

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