Experience Notes: Victory by points

Experience Notes: Victory by points

"How likely is it that I will recommend this product or service to a family member or friend? With this simple question, thousands of companies around the world make many strategic and tactical decisions to increase their business. It is the so-called Net...
Afraid to compete? It's your future!

Afraid to compete? It's your future!

In this space we periodically review some trends related to competitive intelligence, a subject that includes some disciplines such as technological surveillance and customer experience. Without tools for observing the environment, it is impossible to...
Six classic laws of Customer Experience revisited

Six classic laws of Customer Experience revisited

September has the virtue of taking us back to childhood times, and adopting a certain "start-up" pose even though in the business world fiscal years open in January and close in December. But for some psychological connection, and also because of the...