Mar 29, 2019 | Customer Experience
To talk about Customer Experience is to talk about disciplines that converge to the extent that most of a company's processes have the ultimate goal of satisfying a demand. Without a market there is no company, and this is a fact that does not stand up to any kind of...
Mar 15, 2019 | Braintrust News
By José Manuel Brell, expert in "customer experience". Partner of BRAINTRUST. Assoc. Prof. IE Business School, Carlos III University. As its name suggests, touchpoints are nothing more than the points at which the brand comes into contact with its customers...
Mar 1, 2019 | Customer Experience
It is not the first time that from this page we have witnessed the communion between disciplines that until recently might seem unconnected, and that are part of BRAINTRUST's DNA. For example, we are talking about Customer Experience, data management, and the...
Feb 22, 2019 | Customer Experience
Many are the questions and doubts that arise when buying a car: diesel or gasoline, is an electric or hybrid really worth it, will I be able to go downtown with this car in two years, does it make sense to own a car with the options available?
Feb 3, 2019 | Customer Experience
2019 is the year of the customer. With this categorical statement, those whose main mission is to investigate market evolutions and business expansion possibilities express themselves. A study conducted by Accenture and reviewed by the prestigious Customer Experience...
