Jun 1, 2018 | Customer Experience
Unless you've been living on a desert island for the past year, almost everyone knows that four letters were responsible, last May, for bringing about the biggest change to the Internet since it became a commonplace commodity in...
May 18, 2018 | Customer Experience
Creating a memorable experience, placing the customer "at the center of the experience," or generating a "customer journey" as a guiding principle for the company are phrases that are on the lips of almost any consultant worth their salt. But in addition to saying it, you have to...
Apr 27, 2018 | Customer Experience
Let's consider the following scenario: a company markets a product in a highly competitive environment, where prices are already very tight and quality is more than standardized. In this context, the owner of the company receives information...
Apr 20, 2018 | Braintrust News
To what extent can competitive intelligence, understood as the early capture of duly categorized business indicators to stay ahead of the market, find an excellent ally in the increasingly popular artificial intelligence (AI)?
Apr 6, 2018 | Customer Experience
To find out what the "state of the art" is in many disciplines, it is often customary and necessary to resort to surveys in order to have a mixed approach that provides quantitative data but also qualitative approaches. This is especially true in disciplines...
