Jun 1, 2018 | Customer Experience
Unless you've been living on a desert island for the last year, almost anyone knows that four acronyms were responsible, last May, for the biggest change in the Internet since it was conceived as a common good in the world's most important markets....
May 18, 2018 | Customer Experience
Achieving a memorable experience, placing the customer "at the center of the experience", or generating a "customer journey" as a guiding principle for the company are words that are on the lips of almost any consultant worth his salt. But in addition to saying them, it is necessary to...
Apr 27, 2018 | Customer Experience
Let's take the following case: a company markets a product in a highly competitive environment, where prices are already more than adjusted and qualities are more than standardized; in this context, the owner of the company receives an information...
Apr 20, 2018 | Braintrust News
To what extent can competitive intelligence, understood as the early capture of business indicators duly categorized to stay ahead of the market, find an excellent ally in the increasingly fashionable artificial intelligence (AI)?
Apr 6, 2018 | Customer Experience
Para conocer cuál es el «estado del arte» en numerosas disciplinas, muchas veces es habitual y necesario recurrir a las encuestas para tener un enfoque mixto que aporta datos cuantitativos pero también enfoques cualitativos. Eso es así especialmente en las disciplinas...
