Nov 14, 2019 | Tourism & Leisure
BRAINTRUST has analysed in a new wave of its NextGen Barometer, the motivations and perception of destinations that Millennials (young people aged 22 to 38 years) and Z's (up to 21 years) have, from which it is clear that the destinations associated with the concepts of "destinations" and "destinations" are...
Sep 6, 2019 | Braintrust News
Decía el psicólogo Erich Fromm que la economía como esencia de la vida no era algo aceptable, dado que la primera se rige por principios de crecimiento infinito, mientras que la segunda tiene el concepto «finito» como algo inherente e inalterable. Algo similar sucede...
Sep 4, 2019 | Tourism & Leisure
In-depth knowledge of the customer is one of the keys to the successful marketing of tourism products and services in the medium and long term. For this reason, BRAINTRUST has carried out a detailed study of all young Spaniards to find out how they travel, how they...
Aug 9, 2019 | Braintrust News
From grain loans to farmers and merchants in ancient Mesopotamia, to the first joint venture for Europe and the Middle East run by the Knights Templar, to the inevitable Medici family, banking activity is present in every corner of the...
Apr 2, 2018 | Tourism & Leisure
Generation Z is bursting onto the tourism sector. This niche market is made up of permanently connected digital natives, born between 1995 and 2010. They are explorers by nature and are guided by the #YOLO philosophy "you only live...
