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Tourist offices must be aware of their brand image against competing destinations

Tourist offices must be aware of their brand image against competing destinations

Nov 14, 2019 | Tourism & Leisure

BRAINTRUST has analyzed in a new wave of its NextGen Barometer, the motivations and perception of destinations that Millennials (young people aged 22 to 38 years) and Z's (up to 21 years) have, from which it is clear that the destinations associated with the concepts...
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