Dec 5, 2019 | Customer Experience
Throughout 2019, which is now coming to an end, the "consumer journey," better known as the customer journey, has become increasingly complex, while new forms of content consumption have emerged and more and more traditional industries have gone digital.
Nov 22, 2019 | Customer Experience
When we associate interaction between machines and humans, it is inevitable that some legendary films come to mind, such as Blade Runner. A classic from 1982, it was given a new lease of life with the sequel released in 2017, with a trailer whose...
May 31, 2019 | Braintrust News
"Why does this magnificent scientific technology, which saves us work and makes our lives easier, bring us so little happiness? The answer is simply this: because we have not yet learned to use it wisely." This reflection, attributed to the one who...
Mar 29, 2019 | Customer Experience
Talking about customer experience means talking about disciplines that converge to the extent that most of a company's processes have the ultimate goal of satisfying demand. Without a market, there is no company, and this is a fact that cannot be disputed...