Dec 18, 2023 | Customer Experience, AI & Transf Digital - Strategy, Competitive Intelligence
Today, understanding the customer lifecycle (customer journeys / CJ) has become a necessity for all companies in the industry. Customer journeys are the different stages and touch points that consumers go through in the process of...
Mar 15, 2019 | Braintrust News
By José Manuel Brell, expert in "customer experience". Partner of BRAINTRUST. Assoc. Prof. IE Business School, Carlos III University. As its name suggests, touchpoints are nothing more than the points at which the brand comes into contact with its customers...
