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    • Strategy and Transformation
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Two conclusions and seven notes on car brands

Two conclusions and seven notes on car brands

Nov 26, 2019 | Braintrust News, Customer Experience

Premium vehicle brands are the most highly valued among consumers, but beware: their official service is the least likely to meet customer expectations. And at a time of transformation for the entire sector due to the impact of the digital society, change...
"Coffee for everyone" at official car repair shops

"Coffee for everyone" at official car repair shops

Jul 5, 2019 | Braintrust News

Every day, companies in many sectors are striving harder to tailor the experience they offer their customers to their tastes and preferences. For example, in just a few years, we have seen how users can go to... to use any banking service.
Young people value having a good cell phone more than a good car.

Young people value having a good cell phone more than a good car.

Apr 17, 2019 | Braintrust News

The automotive sector is at a difficult crossroads and must face multiple drastic changes as a result of new trends and consumption habits in society and the market. Such is the change in the automotive sector that customers no longer...
Key factors when buying a car based on customer experience

Key factors when buying a car based on customer experience

Feb 22, 2019 | Customer Experience

Muchas son las incógnitas y dudas que surgen a la hora de adquirir un coche. ¿Diésel o gasolina?, ¿realmente un eléctrico o un híbrido merecen la pena?, ¿podré ir al centro con este coche dentro de dos años?, ¿tiene sentido tener un coche en propiedad con las opciones...
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