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The digital race of the telcos: speed without maze

The digital race of the telcos: speed without maze

Dec 13, 2019 | Customer Experience

The pace of change in the telecommunications industry seems faster than ever today. That's why it's good to know when to call a halt and have a map of the concerns, pain points, and perspectives of the main market leaders. Otherwise...
Five keys to a Digital Customer Experience in 2020

Five keys to a Digital Customer Experience in 2020

Dec 5, 2019 | Customer Experience

Throughout 2019, which is now coming to an end, the "consumer journey," better known as the customer journey, has become increasingly complex, while new forms of content consumption have emerged and more and more traditional industries have gone digital.
Partnership between VASS and BRAINTRUST to improve competitiveness and efficiency in global end-to-end solutions

Partnership between VASS and BRAINTRUST to improve competitiveness and efficiency in global end-to-end solutions

Nov 29, 2019 | Braintrust News

Both companies have signed a strategic agreement with the aim of offering their clients solutions that enable them to develop their transformation process, from identifying the need to defining and subsequently implementing the plan. The leading company...
Two conclusions and seven notes on car brands

Two conclusions and seven notes on car brands

Nov 26, 2019 | Braintrust News, Customer Experience

Premium vehicle brands are the most highly valued among consumers, but beware: their official service is the least likely to meet customer expectations. And at a time of transformation for the entire sector due to the impact of the digital society, change...
How important are social networks in the hotel sector?

How important are social networks in the hotel sector?

Nov 25, 2019 | Tourism & Leisure

In the past, all hotels relied on word of mouth to attract travelers. Today, that custom has not changed, and any hotel establishment needs to maintain and/or improve its reputation in order to survive, although in this case that reputation is more...
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