Apr 26, 2019 | Customer Experience
We propose an intuitive test to readers of this blog: without cheating, write down the first three ideas that come to mind when you use the adjective "demanding." How do you imagine someone who is described as "demanding"?
Apr 17, 2019 | Braintrust News
The automotive sector is at a difficult crossroads and must face multiple drastic changes as a result of new trends and consumption habits in society and the market. Such is the change in the automotive sector that customers no longer...
Apr 12, 2019 | Braintrust News
The digital transformation of society and business has given rise to multiple challenges that must be addressed in order to remain at the forefront. As a result of these needs, the European Commission convened a high-level group of ten experts who...
Apr 5, 2019 | Braintrust News
It is probably not a great discovery to say that the opportunity curve is not the same for all companies, and that there are factors such as geography or industrial sector that play more in favor of some than others. But it is relevant to note that, even with...
Mar 29, 2019 | Customer Experience
Talking about customer experience means talking about disciplines that converge to the extent that most of a company's processes have the ultimate goal of satisfying demand. Without a market, there is no company, and this is a fact that cannot be disputed...
