Oct 19, 2018 | Braintrust News
On this page a little less than a month ago, we remarked on the confusions and inconsistencies that arose within companies during the Digital Transformation (DT) implementation process. And as we have insisted on several occasions, for example at...
Oct 12, 2018 | Braintrust News
A good medical directory and quality of service, the main demands of users of private health insurance in Spain. The attributes most associated with leading companies such as Sanitas, Mapfre, SegurCaixa Adeslas, Asisa and DKV are "Well-known company" and "For...
Oct 5, 2018 | Braintrust News
In this space we periodically review some trends related to competitive intelligence, a subject that includes some disciplines such as technological surveillance and customer experience. Without tools for observing the environment, it is impossible to...
Sep 28, 2018 | Customer Experience
It has become commonplace that today's consumer, due to the influence of the Internet and social media, wants things here and now. And it's only partly true, because if we just stick with that easy headline, we will have a view of the customer that is not only...
Sep 21, 2018 | Braintrust News
Digital Transformation (TxD) is like an artist with perfect technique but who fails to dazzle his audience; or like an engine that excels in all theoretical tests but loses many races; or, if you will, like the house in which everyone...
