Oct 18, 2019 | Braintrust News
Marketing, marketing y más marketing. Salvo aquellos que hayan vivido como anacoretas en los últimos 50 años, hoy casi cualquier profesional y consumidor sabe con certeza que el marketing forma parte de su día a día. «Nuestro trabajo como profesionales del marketing...
Oct 11, 2019 | Tourism & Leisure
BRAINTRUST, the Spanish multinational consulting firm specializing in tourism, among other sectors, has analyzed the impact that the arrival of new generations of travelers is having on the hotel industry. "There is a change in the concept of accommodation....
Oct 11, 2019 | Braintrust News
What is leadership? It is one of the questions that regularly comes to the minds of thousands of professionals around the world when they have to face challenges and use a team to achieve their goals. There are perhaps as many definitions of leadership as there are authors...
Oct 8, 2019 | Tourism & Leisure
Email marketing is essential for the tourism sector to obtain good results. It is a technique that is far from being obsolete and, according to Mailchimp data, has an open rate (percentage of emails opened) of 20.69%. For this reason, the...
Oct 4, 2019 | Customer Experience
"For the one who believes, no explanation is necessary. For the non-believer, all explanations are unnecessary. Perhaps few expressions like that of the Austrian novelist, poet and playwright Franz Werfel are capable of putting in their place all sales, marketing, marketing policies,...
Oct 3, 2019 | Braintrust News, Customer Experience.
Last week we had the opportunity to organise, together with MarketingDirecto.comun, a breakfast with #customerexperience managers from the automotive sector, where we shared data on the perception of the experience in different sectors....
Oct 1, 2019 | Tourism & Leisure
Continuing sustainable growth, customizing the proposal to each traveler and addressing the challenges of today's tourism are the three major challenges facing the group. In a context in which global economic growth is expected to continue for the next five years, the...
Sep 27, 2019 | Braintrust News
If there is one thing that can block the life of a company, it is not having clarity about when and how certain decisions are to be made. This is not surprising, because decision making is so critical that it can be somewhat contradictory. For example, sir...
Sep 20, 2019 | Customer Experience
The next time you have a run-in or an uncomfortable situation with a customer service team, think that it may not be personal, but that the agent you are dealing with is being made to deal with the wrong software. It seems...
Sep 19, 2019 | Tourism & Leisure
Tourism is constantly evolving and companies in the sector have more channels than ever to attract all types of travelers. However, what appears to be an opportunity can turn into a waste of time and money if it is not analyzed in depth when it comes to...
