Nov 15, 2019 | Braintrust News, Competitive Intelligence
If we were to say, like the legendary executive Jack Welch, that "if you don't have a competitive advantage, don't compete," would we think that phrase is more typical of a man or a woman? And if we were to say, like one of the teachings of Zen Shin, that a flower does not compete with the one...
Nov 14, 2019 | Tourism & Leisure
BRAINTRUST ha analizado en una nueva oleada de su Barómetro NextGen, las motivaciones y percepción de los destinos que tienen las generaciones Millennials (jóvenes de 22 a 38 años) y Z’s (hasta 21 años), de las que se desprende que los destinos asociados a conceptos...
Nov 8, 2019 | Braintrust News
Accustomed as we are to constantly turning to research on trendy disciplines such as customer experience, competitive intelligence, or digital transformation, we often find ourselves caught in the crossfire: on the one hand, a...
Nov 5, 2019 | Tourism & Leisure
The motivation that drives a tourist to travel is determined by the emotional component. The goals can be diverse: adventure, relaxation, luxury, business, etc. No matter what we talk about, taking a trip is an experience that has a profound impact on the...
Nov 1, 2019 | News Braintrust, Competitive Intelligence, Market Research and Modeling
El tomador tipo del seguro de salud tiene 45 años, forma parte de una familia con hijos compuesta entre 2 y 4 personas y el hogar tiene unos ingresos medios de 37.000€ anuales La totalidad de los asegurados de salud hacen un uso frecuente de su seguro, con una media...
Oct 25, 2019 | Braintrust News
"Passwords are like underwear: don't let anyone see them, change them often, and don't share them with strangers." The quote is from Chris Pirillo, founder and CEO of the LockerGnome blogging and forum community, and refers to something that, in theory, everyone...
Oct 18, 2019 | Braintrust News
Marketing, marketing, and more marketing. Except for those who have lived like hermits for the last 50 years, today almost every professional and consumer knows for sure that marketing is part of their daily lives. "Our job as marketing professionals...
Oct 11, 2019 | Tourism & Leisure
BRAINTRUST, the Spanish multinational consulting firm specializing in tourism, among other sectors, has analyzed the impact that the arrival of new generations of travelers is having on the hotel industry. "There is a change in the concept of accommodation...
Oct 11, 2019 | Braintrust News
What is leadership? This is one of the questions that regularly comes to mind for thousands of professionals around the world when they have to face challenges and rely on a team to achieve their goals. There are perhaps as many definitions of leadership as there are authors...
Oct 8, 2019 | Tourism & Leisure
Email marketing is essential for the tourism sector to achieve good results. It is a technique that is far from obsolete and, according to data from Mailchimp, has an open rate (percentage of emails opened) of 20.69%. Therefore, the...
