Omnichannel retailing, an indisputable fact in Spanish travel purchases, in a post-pandemic environment

Apr 27, 2022 | Tourism & Leisure

BRAINTRUST, a leading consulting and professional services firm in the tourism industry, has released a new industry analysis, this time focusing on the marketing of travel to Spanish consumers, thanks to a new wave of its Tourism Barometer. In the...

Strategic guidelines presented for the reactivation of the meetings industry in Spain

Apr 7, 2022 | Tourism & Leisure

BRAINTRUST, a leading consulting and professional services firm in the tourism industry, has presented its report on Reactivation Strategies for the meetings industry, entitled "Spain, where meetings build sustainable value," at an event held at the...

The impact of the conflict in Ukraine on international tourist spending in Spain could be greater than that of Omicron.

Mar 23, 2022 | Tourism & Leisure

BRAINTRUST, a leading consulting and professional services firm in the tourism industry, has released new travel forecasts for 2022 regarding foreign tourist spending in Spain, thanks to a new wave of its Tourism Barometer...

Seasonality in the hotel industry: the enemy of sustainability and labor reform

Feb 17, 2022 | Tourism & Leisure

BRAINTRUST, a consulting and professional services firm that is a leader in the tourism industry and also specializes in the hotel sector, has released new findings on the seasonality of the tourism model, its impact on accommodation, and solutions to...

Spaniards are eager to rush out and travel

Nov 11, 2021 | Tourism & Leisure

67% of Spaniards intend to travel in the next six months, of which 49% want to travel abroad, if the pandemic is brought under control BRAINTRUST, in a new wave of its Tourism Barometer, analyzes how the recovery of...

Without new waves, Holy Week would see a similar number of foreign visitors as in 2019.

Oct 14, 2021 | Tourism & Leisure

BRAINTRUST predicts in a new study on foreign tourism spending that Easter 2022 will see figures close to those of 2019, based on the current pace of recovery in international markets. In a new wave of its...

Sustainability is no longer a trend but a key criterion for choosing destinations.

Sep 9, 2021 | Tourism & Leisure

BRAINTRUST brings us a new wave of its Tourism Barometer, an analysis of sustainability in the tourism industry. The concept of sustainability, which appeared a few years ago as a "new trend," is gaining strength and importance in many...

Young people are eager to travel, while older people prefer to be cautious.

Aug 3, 2021 | Tourism & Leisure

CEAV, the Spanish Confederation of Travel Agencies, and the consulting firm BRAINTRUST, which specializes in the tourism sector, in their joint market analysis that they have been conducting since 2020, provide us on this occasion with some of the keys to how...

Undecided travelers, an opportunity for tourism

Jul 20, 2021 | Tourism & Leisure

CEAV, the Spanish Confederation of Travel Agencies, and the consulting firm BRAINTRUST, which specializes in the tourism sector among others, have published a new study on travelers, continuing their collaboration agreement that began last year.

BRAINTRUST strengthens its tourism division to support the recovery of tourist destinations and their transition towards sustainability

Jul 13, 2021 | Tourism & Leisure

According to the results of the latest wave of its Tourism Barometer, most travelers say sustainability is important in post-pandemic tourism, while almost half say that the current model for destinations in Spain is mass tourism, and...