OUR BLOGS
BRAINTRUST NEWS
BRAINTRUST news. Latest news about markets and projects in which we are involved, as well as all the operations and recognitions that we see fit to transfer to this page.
CUSTOMER EXPERIENCE
News, opinion articles, trends and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.
TOURISM & LEISURE
News, opinion articles, latest trends and studies on the Tourism and Leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer".
What role do agencies play in business travel?
Physical travel agencies, the preferred channel for companies to book their trips
5 trends in business travel
How does the new model tourist organize his or her trips?
How much time do we spend on each leisure trip?
Why should the tourism sector innovate?
5 advantages of online travel agency vs. direct sales
Changes in the leisure travel ecosystem
What can traditional agencies offer in the face of the rise of direct sales?
Spanish travelers are becoming increasingly proactive in planning and booking their trips.
This year, seniors will stay in Spain and juniors will travel to Europe
Spaniards have already decided on the destinations they are most interested in for their travels in 2017
Spaniards want access to all stages of travel consumption in one place
The travel consumption ecosystem, consisting of the "dreaming, planning, booking, experiencing and sharing" phases, forces service providers to offer products and tools that cover all stages as a whole.
Brand recall is becoming less and less important for travel bookings
Has the end of loyalty cards in the tourism sector arrived?
2nd Brain Trust CS Tourism Barometer - Spaniards to spend 4% more on travel this year
73% of trips are paid for by credit card
