OUR BLOGS
BRAINTRUST NEWS
BRAINTRUST news. Latest news about markets and projects in which we are involved, as well as all operations and awards that we deem appropriate to include on this page.
CUSTOMER EXPERIENCE
News, opinion pieces, trends, and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.
TOURISM & LEISURE
News, opinion pieces, latest trends, and studies on the tourism and leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer."
BRAINTRUST ranking of corporate travel providers
What role do agencies play in business travel?
Physical travel agencies, the preferred channel for companies to book their trips
5 trends in business travel
How does the new tourist model organize their trips?
How much time do we spend on each leisure trip?
Why should the tourism sector innovate?
5 advantages of online travel agencies over direct sales
Changes in the leisure travel ecosystem
What can traditional agencies offer in the face of the rise of direct sales?
Spanish travelers are becoming increasingly proactive when it comes to planning and booking their trips.
This year, the older ones will stay in Spain and the younger ones will travel to Europe.
Spaniards have already decided on the destinations that interest them most for their trips in 2017.
Spaniards want to access all stages of travel consumption in one place
The travel consumption ecosystem, consisting of the phases of "Dreaming, planning, booking, experiencing, and sharing," requires service providers to offer products and tools that cover all stages as a whole.
Brand recall is becoming less important when booking trips
Has the end of loyalty cards in the tourism sector arrived?
2nd Brain Trust CS Tourism Barometer – Spaniards will spend 4% more on travel this year
73% of trips are paid for by card
