More and more companies are beginning to visualise the importance of having a good "employee experience" policy as a sine qua non sine qua non to be a benchmark in strategic matters such asproviding the company with the best customer experience, being a market benchmark in competitive intelligence or generating a stronger revenue line, as well as intense customer retention and loyalty dynamics.
In the last few weeks two prestigious online publications have echoed the growing importance of the employee experience. In Customer Experience Magazine they have dedicated an entry that calls on Human Resources departments to put their company in a leadership position by applying these policies. to put their company in a leadership position by implementing these policies. "With demand for exceptional employees at an all-time high, especially those with unique skills, talent is driving the market in 2018, not companies. Step into most human-centric workplaces and you'll find a variety of incredible benefits, perks and experiences that are designed to attract and retain the best team possible," they say in the text, signed by Ben Whitter, founder of the World Employee Experience Institute.
In the other blog reference entitled "Experience Matters" (Experience Matters), they have produced a very comprehensive infographic on employee experience whose figures leave no doubt about the beneficial impact of these policies. Based on an exhaustive survey of 5,000 employees carried out by the Temkin Group, the conclusions are clear:
- Highly engaged employees are almost 9 times more likely to recommend their own company as a place to work.
- According to the company itself, these employees are 5 times more proactive in recommending improvements and doing something good for the company, even if they are not expected to do so.
- And compared to uninvolved employees, they are 3.5 times more likely to work overtime for the simple motivation of finishing a job that needs to be done well.
The employee experience is relevant to us at BrainTrust because we believe that it is an extraordinary incentive, and in fact goes hand in hand with such a high competitiveness factor as customer experience. The infographic itself proves us right in this sense, as it shows that the level of highly engaged employees is 50% higher in those companies that have a CX (Customer eXperience).Customer eXperience) significantly better than their competitors. Specifically, 79% of their employees are moderately or highly engaged, compared to 49% in the case of companies with a lower CX than their competitors.
Hence the importance of advice such as the following:
- Informing employees about, and making them understand, the future of the company.
- Involve them in processes and problem solving.
- Connect them to the vision and mission of the company.
- Incentivise them through behavioural measurement, benefits and positive reinforcement.
- And instruct them with training, coaching y feedback.
And to prove it, here's a button. The lesson from a giant like Spotify: "All Spotifiers have the opportunity to take the holidays they want. They can choose to work on a public holiday in the country where they work and swap it for another working day. This means that they can be off work on the day that best suits their observations or beliefs".
