Oct 16, 2020 | Braintrust News, Competitive Intelligence
Since the outbreak of the COVID-19 pandemic, thousands of pages have been written about the boost to the digital economy from the need to adopt the measures of the "new normal". It is seen as a singular occasion that allows the continuity of the...
Nov 15, 2019 | Braintrust News, Competitive Intelligence.
If we were to say, as the historic executive Jack Welch did, that "if you don't have a competitive advantage, don't compete," would we think that phrase more appropriate for a man or a woman? And if we were to say, like one of the Zen Shin teachings, that a flower does not compete with the one that...
May 24, 2019 | Braintrust News
Change is the only immutable thing, Schopenhauer said. And to ignore it is as much as to refuse to see reality. It does not seem logical that the theoretical frameworks that serve to explain economic reality can remain untouchable for several decades. No...
May 10, 2019 | Braintrust News
Periodically we approach the latest studies related to Digital Transformation, and it is not something that is the result of chance or whim. This binomial, which has been used regularly in recent years, increasingly takes the definitive form of a passport...
Apr 5, 2019 | Braintrust News
It is probably not a great finding to say that the opportunity curve is not the same for all companies, and that there are factors such as geography or industry sector that play more in favor of some than others. But it is relevant to note that, even with...
