Oct 16, 2020 | News Braintrust, Competitive Intelligence
Since the outbreak of the COVID-19 pandemic, thousands of pages have been written about the boost that the need to adopt "new normal" measures has given to the digital economy. It is seen as a unique opportunity that allows for the continuity of...
Nov 15, 2019 | Braintrust News, Competitive Intelligence
If we were to say, like the legendary executive Jack Welch, that "if you don't have a competitive advantage, don't compete," would we think that phrase is more typical of a man or a woman? And if we were to say, like one of the teachings of Zen Shin, that a flower does not compete with the one...
May 24, 2019 | Braintrust News
Change is the only constant, Schopenhauer declared. And to ignore it is tantamount to refusing to see reality. It does not seem logical that the theoretical frameworks used to explain economic reality can remain untouchable for several decades. No...
May 10, 2019 | Braintrust News
We regularly review the latest studies on digital transformation, and this is not by chance or whim. This term, which has been used frequently in recent years, is increasingly taking on the definitive form of a passport...
Apr 5, 2019 | Braintrust News
It is probably not a great discovery to say that the opportunity curve is not the same for all companies, and that there are factors such as geography or industrial sector that play more in favor of some than others. But it is relevant to note that, even with...
