The five business "epiphanies" of the COVID Era

The five business "epiphanies" of the COVID Era

Last week, this page dealt with the quantification of the digital acceleration that the coronavirus pandemic has caused in companies. In a context of accelerating change, it can also be assumed that there has been a radical alteration of the...
Contrast velocities in marketing response to COVID-19

Contrast velocities in marketing response to COVID-19

If we put the name Archimedes in front of the reader, probably more than one will immediately relate it to one of the oldest, best known and, if not the most accurate, then the most graphic scientific maxims: "Give me a fulcrum and I will move the world". Perhaps with...
The types of accommodation we will choose this vacation

The types of accommodation we will choose this vacation

Continuing with its analysis of the impact of COVID19 on the sector, BRAINTRUST has carried out a new wave of its Tourism Barometer that reveals which types of accommodation will be the most sought after once tourism is reactivated in Spain, based on both the profile of the...
In difficult times, imagination

In difficult times, imagination

  Probablemente uno de los términos sobre los que existan más citas literarias es el de «crisis», pero pocas como esta del filósofo español Eugenio Trías permiten explicar con tanta claridad el momento que atravesamos: «En esta vida hay que morir varias veces...