Jan 17, 2020 | Customer Experience
A company today can have the best professionals in the traditional areas that ensure success, and yet be completely overtaken by the market, which includes its consumers and its competition. For example, it can have the best...
Jan 10, 2020 | Customer Experience
As we did a week ago, we propose to the readers of the BRAINTRUST blog an infographic to visualize the most relevant things that await us in this new year in terms of disciplines and subjects of major importance in our services. On this occasion, we...
Dec 27, 2019 | Customer Experience
Antonio Machado said that "every fool confuses value and price", and we can resort to a more international reference, that of Oscar Wilde, when he stated that "a cynic is he who knows the price of everything and the value of nothing". A recent study by the firm...
Dec 13, 2019 | Customer Experience
The pace of evolution in the telecommunications industry today seems faster than ever. That's why it's good to know how to call "stop" and have a map of what are the concerns, pain points and perspectives of the main market leaders. Otherwise...
Dec 5, 2019 | Customer Experience
As 2019 draws to a close, the "consumer journey" or better known as the customer journey has become increasingly complex, as new forms of content consumption have emerged and more and more traditional industries have gone digital;...
