Jan 11, 2019 | Customer Experience
A good Customer Experience is inseparable from a commensurate employee experience. Every company's employees are part of its first line of recommendation for its own products and services, and the first question any employee should ask themselves is: "What is the customer experience?
Dec 14, 2018 | Customer Experience
Marketing, marketing and more marketing. Everyone does marketing, talks about marketing or asks for marketing quotes. However, we rarely dwell on the origin of the term, which is none other than marketing; and in fact, the literal transcription of marketing...
Nov 23, 2018 | Customer Experience
If we insist so much on Customer Experience, it is because we are aware of the still almost infinite opportunities for improvement that exist in this regard. And this is good news, especially in times when growth is a compound verb that must be conjugated in different ways...
Oct 26, 2018 | Customer Experience
"How likely is it that I will recommend this product or service to a family member or friend? With this simple question, thousands of companies around the world make many strategic and tactical decisions to increase their business. It is the so-called Net...
Sep 28, 2018 | Customer Experience
It has become commonplace that today's consumer, due to the influence of the Internet and social media, wants things here and now. And it's only partly true, because if we just stick with that easy headline, we will have a view of the customer that is not only...
