Feb 15, 2020 | Braintrust News
If it is true, as attributed to the Mexican poet and novelist Amado Nervo, that "sadness is a gift from heaven and pessimism a disease of the spirit", we could say that in Western Europe the spirit related to economics is seriously damaged, and much more...
Jan 17, 2020 | Customer Experience
A company today can have the best professionals in the traditional areas that ensure success, and yet be completely overtaken by the market, which includes its consumers and its competition. For example, it can have the best...
Dec 13, 2019 | Customer Experience
The pace of evolution in the telecommunications industry today seems faster than ever. That's why it's good to know how to call "stop" and have a map of what are the concerns, pain points and perspectives of the main market leaders. Otherwise...
Nov 22, 2019 | Customer Experience
When we associate interaction between machines and human beings, it is inevitable that some mythical titles of cinematography come to mind, such as Blade Runner. A 1982 classic, which took on a new life with the sequel released in 2017, with a trailer whose...
Nov 15, 2019 | Braintrust News, Competitive Intelligence.
If we were to say, as the historic executive Jack Welch did, that "if you don't have a competitive advantage, don't compete," would we think that phrase more appropriate for a man or a woman? And if we were to say, like one of the Zen Shin teachings, that a flower does not compete with the one that...
