Feb 15, 2020 | Braintrust News
Si es cierto, como se atribuye al poeta y novelista mexicano Amado Nervo, que «la tristeza es un don del cielo y el pesimismo una enfermedad del espíritu», podríamos decir que en Europa occidental el espíritu relativo a lo económico está seriamente dañado, y mucho más...
Jan 17, 2020 | Customer Experience
Una empresa actual puede contar con los mejores profesionales en las áreas tradicionales que aseguraban éxitos, y sin embargo quedar superada completamente por el mercado, que incluye a sus consumidores y a su competencia. Por ejemplo, puede contar con la mejor...
Dec 13, 2019 | Customer Experience
The pace of change in the telecommunications industry seems faster than ever today. That's why it's good to know when to call a halt and have a map of the concerns, pain points, and perspectives of the main market leaders. Otherwise...
Nov 22, 2019 | Customer Experience
When we associate interaction between machines and humans, it is inevitable that some legendary films come to mind, such as Blade Runner. A classic from 1982, it was given a new lease of life with the sequel released in 2017, with a trailer whose...
Nov 15, 2019 | Braintrust News, Competitive Intelligence
If we were to say, like the legendary executive Jack Welch, that "if you don't have a competitive advantage, don't compete," would we think that phrase is more typical of a man or a woman? And if we were to say, like one of the teachings of Zen Shin, that a flower does not compete with the one...